October 7th, 2011

Treat Colic

Treat Colic is a unique digital offering to help parents treat their babies’ colic discomfort. Clickshape developed a new responsive website, optimised for display on desktop, tablet and mobile devices (visit the site and resize the browser window to see everything resize! You can do the same with this website too!). Clean and easy to understand, the website communicates the product offering in a clear and compelling manner, allows people to buy and checkout easily, and provides a simple, minimal interface for users to engage with the premium content after purchasing.

Clickshape partners with Treat Colic on an ongoing basis to perform in depth analytics and Conversion Optimisation on the website, testing alternative content and layout to find combinations and designs that convert website visitors into paying customers. Conversion Optimisation is based on good User Experience Design principles – a website visitor who has an easy and seamless experience is much more likely to spend money.